Join the breakfast challenge

(NC)-Nine out of 10 Canadian parents recognize breakfast as an important part of their child’s development - not only for the health benefits it provides, but also the increased mental performance and emotional state. However, a shocking 66 per cent of parents say their children are not eating breakfast every morning.*
Studies confirm that children who do not eat a healthy breakfast may be at a disadvantage in comparison to their breakfast eating peers. Yet, 31 per cent of elementary school and 62 per cent of secondary school students in Canada do not eat a healthy breakfast daily. It is statistically proven that children who eat a healthy breakfast daily, perform better in school.
To address the importance of child and adolescent nutrition, Nutella, in support of Canadian non-profit organization, Breakfast for Learning, is challenging Canadians with The Better Breakfast Challenge. Nutella is committed to educating Canadians on the necessity of breakfast for all children, to ensure they have the energy to think and do. This is a national challenge put out to parents to encourage their children to take part in a 21-day, habit-forming commitment of eating a nutritious breakfast every morning (the number of days it statistically takes to form a habit).
You can join the Challenge by visiting www.nutellabreakfastchallenge.ca. For each person that participates, Nutella will donate $1 directly to Breakfast for Learning. A donation of a dollar will buy a Canadian child a nutritious breakfast such as a hard-boiled egg, a slice of whole-wheat toast and a piece of fruit.
The Better Breakfast Challenge website is also a great resource for nutrition information, recipes and tips to making breakfast more fun.
Breakfast for Learning is the leading, national non-profit organization solely dedicated to child nutrition programs in Canada.
*Canadian breakfast statistics are the result of a poll conducted on behalf of Nutella from March 31 - April 3, 2009. This online survey of 1754 Canadian parents with children still in the household was conducted via the Ipsos I-Say Online Panel, Ipsos Reid’s national online panel.
(Statistic provided by Breakfast for Learning www.breakfastforlearning.ca)

Breakfast Sushi Rolls for kids
(NC)-Creating a breakfast option that is fast, delicious, nutritious and kid-friendly is easier than you think. Breakfast Sushi Rolls not only tastes yummy, but looks great too.
Ingredients: (Serves 1)
1 medium soft tortilla
1 banana
1 tbsp Nutella Hazelnut Spread

Spread Nutella on tortilla wrap. Peel banana and place in center of tortilla wrap. Roll shell around banana. Cut into approximately 1 inch sections and arrange on a platter. Enjoy as a finger food or with chopsticks for a Sushi- inspired breakfast!! For a complete breakfast, combine with a glass of milk.

PER serving: 280 calories, 3.7 g protein, 9 g total fat, 40 g carbohydrates, 5.3 g fibre, 375 mg sodium.

To encourage your children to eat a nutritious breakfast each morning, join The Better Breakfast Challenge at www.nutellabreakfastchallenge.com. The Challenge will provide you with unique breakfast recipes, plus tips and tricks for making breakfast a daily habit for your family.